Finally, someone with clout is pressurising food manufacturers to offer healthier ranges that are lower in saturated fat, salt and sugar. Disney has vowed to banish junk food ads from their entertainment channels and website that don’t meet their nutritional standards – a move that should shame our governments in not taking such drastic action themselves. There is little said about Disney’s nutritional standards but the measures may include:
- Meals that are not above a certain number of calories – hopefully that means the end of choices such as Supersize, Whopper and Kingsize which encourage us to eat (and spend) more than we need
- Advertising of food ranges that include more fruit and vegetables- the foundation of every healthy eating and diet plan I can think of
Personally, I would love to see the nutritional standards include the availability of wholegrain and wholemeal alternatives to white carbohydrates. I might even be tempted to eat the odd burger if I had a choice of a wholemeal bap, lean 100% meat, freshly sliced tomatoes, lightly fried onions, chilled iceberg lettuce, a healthy dollop of ketchup, drop of chilli sauce and definitely no mayonnaise!
Perhaps we need new Superheroes like the spinach eating Popeye as role models to help encourage our children to see eating fruit and vegetables as “cool”! Disney, are you listening?
We are surrounded by temptation to eat more of what is bad for us and I applaud Disney’s brave move in the fight against obesity. I hope that Disney’s prediction that junk food manufacturers would rather clean up their act than risk losing advertising slots with the company rings true.
Will Disney stay true to their word and deliver us from Junk Food Temptation? Only time and our childrens’ waistlines will tell.