Do anti-ageing creams work? The fact that I don’t know doesn’t prevent me from using my No7 Protect and Perfect Intense Serum and Day Cream every day. After all, when fighting the ageing process is my mantra, it is a risky strategy to wait and see whether my friends who do use anti-ageing creams remain youthful whilst I use an ordinary moisturiser and watch for signs of wrinkles.
It would seem that leading brands of anti-ageing creams however do have doubts about the effectiveness of their products. If they do really work, is there any need to airbursh the celebrities used in their advertising campaigns? Or is it the case that celebrities do not necessarily use the products they promote and need to be made to look as though they do? Either way, this does not promote confidence that we are spending our money wisely in the fight against ageing!
For me, the secret to a more youthful look is not just skin deep and is likely to involve a combination of factors. I don’t underestimate the benefit of eating plenty of fresh fruit and vegetables. Many of these are rich in antioxidants such as vitamins A and C which are also found in many anti-ageing creams and serums. I also believe it is important to maintain a constant healthy weight. Skin stretches when we are overweight and doesn’t always return to its former elasticity when we lose the weight again. I have fallen victim to this myself because in spite of having lost 3 stones after my second pregnancy and returning to my pre-pregnancy size, the skin around my tummy is saggy and wrinkled! Drinking plenty of water, avoiding smoking, moderate exercise and having good (or lucky) genes probably also play a part.
So am I ready to ditch the anti-ageing creams and follow a more natural approach? Well, most of us don’t need convincing about the need for daily moisturising and if I’m going to buy one, I may as well buy one that at least claims to make me look younger. The optimist in me hopes the claim is true and that in a few years, people will think I look younger than I really am. The fight against ageing sounds rather exhausting I know but then for another of my beliefs – every little helps!
What is your weapon against ageing?